In June 1999 the Company was taken over by a group of local business people who were already very active in the sports segment. It was headed by Andrea Tomat, who took on the role of President and CEO of the new company, which was renamed Lotto Sport Italia S.p.A.
The new ownership's objective was to exploit the brand's strengths – dynamism, innovation, quality, Italian design and a real passion for sport – combined with its increasingly painstaking and effective customer service.
Today, the performance segment has been strengthened, in line with the new corporate mission. Special focus is given to footwear and technical clothing for football and tennis, also supporting the brand's worldwide leadership with products that are right on the cutting edge in terms of innovation and design.
In parallel, based on production, technical and stylistic know-how, an idea has been developed for men's and women's leisure clothing and footwear with a sport-inspired image and taste in terms of the selection of fabrics, colours and styles.
Technical underwear, home textiles, stationery, body care products, socks, eyewear and watches with Lotto branding are also manufactured and distributed under licence by third-party companies.